Knowing why a great website is essential for your business is the same as knowing why you need great premises for a physical shop. People will judge you on how it looks and how it functions before they have really looked at your content. It has to be enticing and appealing to draw people in.
The moment something seems wrong, or even inconvenient, your potential customer will begin to doubt your validity, your trustworthiness, even your expertise. Minor things may be forgiven, a spelling mistake, a redirected link, an image not loading correctly. Maybe.
But anything else like proper technical issues, slow loading pages, a website that isn’t mobile friendly etc, will turn people off. A 2019 study found that a large 59% of shoppers ‘say that being able to shop on mobile is important when deciding which brand or retailer to buy from’. If your website isn’t up to scratch and functioning well on mobile that is a lot of potential customers to be losing.
If a website looks like some corners have been cut in its creation people may assume the same with the owner’s entire business and attitude.
Your website is more than just a place where people can place orders for your goods or services. It is the face of your business. Your customers first main port of call. And it needs to be perfect.
It Increases Your Reach
With a website you are no longer bound to just selling in your locality and using the typical advertising outlets like newspapers. Your reach is now global. Your only limit, if any, being where you can physically ship to.
If you have a physical shop a website can also help increase your local reach and presence. Of course, the locals already know who you are and what you have to offer, but for someone new to the area they typically are going to search online for a local answer to their problem.
Increasing your reach obviously puts you in front of many more potential customers.
It Is Always Open
A website will run 24 hours a day, 7 days a week, month after month, year after…you get the picture. Its the shop that never closes and is always ready for business.
You could be tucked up in bed having a blissful night’s sleep and making money. The web transactions will take place without you there. All you have to do it complete the trade, supply the service or product, and all in your own time.
A great looking and running website exudes an air of professionalism. Here people can learn who you are, what you are about, and why you are the choice for them. You can highlight your skills and experience. Your knowledge. Your particular qualities.
Having great quality and optimized content on your website is essential as people tend to do their research online first before making a purchase.
If you can provide the information they are looking for. The knowledge they need to make an informed decision. And then you have the product or service sitting just a click away you increase your chances of making that sale.
Having a great website is essential for your business. There’s no escaping that fact. Online sales continue to grow, as they have done continually for years, with no signs of abating. If you want your business to survive, to thrive, you need to have an online presence. You need a website. And unless you have those particular skills you need a professional to create one for you.