Viral marketing is the buzzword used to describe creating and spreading interest like a virus. This can be employed to market everything from media events to household goods. Such marketing techniques require at least one spark-generating piece of information that can be spread among Internet users in various social networking formats and by email. To be a successful viral marketer, you must be skilled at crafting engaging marketing messages and spreading those messages across the Web.
Create a captivating, high-quality video. Put as much work in the video as you might into a television commercial. Present the marketing message yourself or use the services of actors, paid or unpaid. Post the video in social networking forums and entice viewers with “hints” that inspire them to seek more information about your message on your website.
Offer a free product to spread the word faster. Giveaways items should be highly sought-after by your target market. For example, you could give away a designer fashion accessory if fashionistas are your viral message’s target market. If the program involves selling a product, make sure the product is readily available.
Provide graphics, links, and email referrer options so the campaign can be easily forwarded, making the marketing message spread like a virus. Add such links to blog posts, videos, podcasts, and on your social networking profiles. Send direct messages to individuals who display enthusiasm for your message, expressing your appreciation for their support. Sending direct messages to your supporters could also encourage them to keep spreading the word.
Monitor your viral marketing campaign’s progress on websites like Digg, Delicious, Technorati, and StumbleUpon and seeing where it is ranking on Google to gauge the strength of your message.
Do not wait for people to start talking about your marketing campaign; take the initiative, and hire a pro team of marketers, depending on your budget. Virtual street teams simulate real-time street teams’ work: they pass out information that spreads the word. Get the ball rolling by hiring street team members such as bloggers and other social networking forum buzz generators to link to and share your message with their followers.